L’Oreal is to remove words like “whitening” from its skin care products, the French cosmetics giant has announced.
The Paris-based company made the decision in the wake of global protests against racism, which were sparked by the killing of George Floyd in the US last month.
L’Oreal said in a statement that it had “decided to remove the words ‘white/whitening’, ‘fair/fairness’, ‘light/lightening’ from all its skin evening products”.
The move follows a similar decision by Anglo-Dutch firm Unilever on Thursday.
Companies around the world have faced criticism in the wake of Mr Floyd’s death, which happened after a white police officer knelt on his neck for nearly nine minutes during an arrest in Minneapolis.
L’Oreal said earlier this month that it “stands in solidarity with the Black community and against injustice of any kind”.
Channelling its famous slogan, the statement added: “Speaking out is