Flyers can play a major role in the marketing strategy for your small business. As you may not have access to the massive platforms larger businesses have, you can really make do with low-key classic options like flyers. These present the most information possible in an attractive and palatable manner. So, you should incorporate these as much as possible into your marketing strategies.
However, flyers do not just mean that you just throw some information on a couple of pages and print them out. Your flyers should be cohesive and well-designed. First of all, you should have an understanding that there are many different types of flyers. Once you know what type of flyer you want to make for what purpose, you’ll be able to design the best ones possible.
Informative flyers
These flyers are a great way to let people know about your business. They include valuable information such as company history, your mission, contact details, and what you have to offer. Use these flyers to establish brand awareness and make people more familiar with your brand identity,
This will also help establish your credibility, especially if you’re just starting out. Design these flyers even before you launch your business, and then share them to generate curiosity and introduce your company.
Launch or anniversary flyers
Next, you should come to your launch flyers. These flyers have a different intention than the initial informative flyers. These flyers will generate hype for your business, and will include details like your location, launch date, any launch offers you have, and thank you messages for support.
This also holds true for anniversary flyers, albeit with some different messaging. In these, you’ll thank your audience for supporting you, and encouraging them to continue frequenting your business. Mention important milestones in this flyer, express your appreciation and share your story. This will help people connect better with your business.
Event flyers
Whenever you have a special event rolling around, like workshops, open houses, seasonal events or any other occasion, you should share flyers showing what you have planned for these events. These flyers will include details such as date, time, location, venue, and event highlights.
Also use this type of flyer when you have seasonal events like Christmas, Easter, or Halloween rolling around. You should have some sort of in-store or online event to commemorate these celebrations, so that you can attract a wide audience.
Product or service flyers
When you want to go into a little detail about certain products or services you offer, you should make special flyers for that purpose. You cannot give these details in your general information flyers or such. Highlight the features of the product or service, and emphasize the key offering and benefits.
These flyers should also include images of your products as well as a short user guide. When it comes to services, let people know what these services involve. Also let them know how they can avail these services.
Call-to-action flyers
This type of flyer works great when you want your audience to take a specific action. These actions can include signing up for a newsletter, making a purchase, or visiting your website. You should have your contact information presented clearly in these, and have a strong call to action.
Address your audience directly in these flyers and work on their sense of FOMO as well. People need to feel they have to take the action you’re encouraging. So, highlight the benefits for them and also invoke a time limit to generate a sense of urgency.
Promotional offer flyers
These flyers are best when you have sales, discounts, or special offers available. Give people the highlights of what these offers are, and encourage them to avail them. This means that you should create a sense of urgency in your language. Let people know these deals will only be available for a short time, so that they’re more likely to make the purchase.
Highlight a few key products and services you have in these special offers, and showcase them in the best way possible. This will help your small business generate more sales.
How to design these flyers
So, now that you know what types of flyers you can make for your small business, here are a few design tips to keep in mind:
- Be concise: Do not clutter up your flyers. Present your information in as brief a way as possible
- Keep the design appealing: Use a mixture of images, text, and infographics for the best results. To keep things easy, use the small business flyer templates on PosterMyWall.
- Set a color scheme: Have a set color scheme across your flyer designs. This will establish your brand identity and prevent cluttered designs.
So, these were the top types of flyers which will work great for promoting your small business. Use these to take your business to the next level.