Robert Vlasic, who turned Detroit-based Vlasic Food items Items from a regional company into a countrywide powerhouse for pickle gross sales, has died, his relatives confirmed Wednesday.
The Michigan indigenous was 96 and surrounded by spouse and children when he died of natural causes on Sunday, May well 8, 2022, at his Bloomfield Hills house he previously shared with his wife, son Monthly bill Vlasic informed The Detroit Information.

Robert Vlasic was the son of Joseph Vlasic, who took the creamery company his father, Frank, shaped in Detroit following immigrating to the United States in 1912 and expanded it into providing pickles spiced with garlic and dill, in accordance to the company’s site.
The organization bought pickles to Detroit’s Polish group for the duration of Earth War II. But soon after Robert, acknowledged as Bob, joined the business enterprise soon after the war and became typical manager, he commenced through the 1960s to extend the organization into a nationwide manufacturer by acquisitions.
The firm’s initially plant was built in Imlay Metropolis, an hour north of Detroit. The firm went on to turn into the top rated-advertising pickle brand name in the United States, at just one issue advertising 24% of the pickles, peppers and relish marketed nationwide, The Detroit Information described.
“My father was a remarkable man. Not only was he particularly thriving in small business, he just was extremely associated with aiding with many others and doing the job with Detroit establishments he loved,” mentioned Bill Vlasic, a former New York Moments automobile reporter and former Detroit News enterprise writer.
“My father always was a wonderful believer in next your very own path. One particular of the things he reported to me was: ‘Do it although you even now can. Attain for your dreams. Never maintain again.’ For me, he was an inspiration in phrases of what 1 man can attain. He grew a tiny hometown food items business and created it a countrywide business.”
Robert Joseph Vlasic was born to March 9, 1926, in Detroit to Joseph and Marie Vlasic. He graduated from Culver Military Academy in Indiana and gained an engineering degree from the College of Michigan. He served in the U.S. Navy during Entire world War II, afterwards assembly Nancy Reuter, who he married on Nov. 11, 1950. More than 65 many years of marriage, they elevated 5 sons.
Vlasic stayed with the organization his grandfather founded right after it was sold to Campbell Soup Co. in 1978. He became chairman of Campbell in 1988 and remained in that situation right until his retirement 5 a long time later.
He also was involved in the neighborhood, philanthropy and the Catholic Church. Vlasic was the finance committee chairman for the Cranbrook Academic Neighborhood in Bloomfield Hills and, in that function, influential in the Night News Association’s sale of The Detroit Information to Gannett Co. Inc. in 1985. He served as a economical adviser to the Catholic Archdiocese of Detroit. Vlasic was a donor to the College of Michigan and sat on the board of Henry Ford Medical center from 1976 to 2006, which includes serving as its initial non-Ford family chairman.
“He was a stalwart supporter of our mission to boost public wellness, and by way of his assistance still left an indelible effects that can continue to be felt and found today,” Bob Riney, Henry Ford Health’s main operating officer and president of healthcare operations, reported in a statement. “Personally, I realized a lot from Bob he often requested the tricky but good concerns all-around business enterprise preparing, and he did that due to the fact he preferred us to succeed. I am permanently grateful for his leadership, mentorship and determination to bettering the life of people all-around us and individuals we provide.”
As the to start with chairman of the West Bloomfield Hospital’s board, he gave the initially reward to the medical center and supported building of the Nancy Vlasic Skywalk connecting Henry Ford Healthcare facility and the Brigitte Harris Cancer Pavilion.
“Bob Vlasic took wonderful pleasure in being a leader for Henry Ford Overall health. He cared deeply about the health of our group and was frequently the ‘first’ to direct and the ‘first’ to contribute,” Mary Jane Vogt, executive vice president and chief growth officer, claimed in a assertion. “We are profoundly grateful for his life, his accomplishments and his like for Detroit and its people today.”
Pursuing his departure from Vlasic Foodstuff Global, the firm submitted for Chapter 11 personal bankruptcy in 2001. Now, it is really owned by Chicago-primarily based Conagra Models Inc.
“Conagra Brand names sends our heartfelt condolences to the family members and good friends of Bob Vlasic,” Dan Skinner, manufacturer communications supervisor, reported in a assertion. “Next in the footsteps of his grandfather, Frank, and father, Joe, Bob was instrumental in the advancement of Vlasic into a nationally acknowledged model. His modern leadership served pickles turn out to be a well known portion of American delicacies.”
The Vlasic relatives will receive mates from 4-7 p.m. May possibly 27 at A.J. Desmond & Sons funeral home’s Vasu, Rodger & Connell Chapel in Royal Oak. St. Hugo of the Hills Stone Chapel in Bloomfield Hills will maintain a Funeral Mass at 11 a.m. May possibly 28. Visitation at the church will start out at 10:30 a.m.
Survivors incorporate his sons Jim, Bill, Rick, Mike and Paul, 17 grandchildren and five good-grandchildren. His wife, Nancy, died in 2016.