Extensions and souvenirs | Seth’s Blog

When a model is thriving, there’s generally a drive to lengthen it.

Disneyland was an extension of Disney movies. It reflected some of the magic of the videos, but created some thing new and valuable as well. Disneyland had some of the Disney essence and then built anything additive and new.

Apple did the exact same detail with the Apple iphone in extending the manufacturer of the Mac.

On the other hand, the new Leica view is only a memento. It’s not a superior check out. It is not additional of a Leica than any of a dozen other overpriced watches could be observed to be. It’s merely there to remind you that you favored the unique. It’s a memento of a sensation, not the creator.

Nothing erroneous with a souvenir. I’m confident Leica will make a earnings from their observe with small injury to the guarantee that the model alone will make. But make also a lot of souvenirs and you come to be a hollow shell, losing the probability to make the improve you seek out.

The crappy t-shirt you acquired at your preferred musician’s live performance is a souvenir, but they shouldn’t depend on that as their legacy or the engine of their growth.

All working day, personal creators have to make selections about what they are heading to do next. In some cases we can build an extension. And from time to time, we make your mind up to make a souvenir rather.

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