Distinctive: Deadline has uncovered that Marisa Liston and David Edwards, Lionsgate’s president and government vice president of theatrical advertising and marketing, will be stepping away from their posts. A new research is promptly underway by Lionsgate for a new head of internet marketing.
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Liston joined Lionsgate in 2019 as EVP Publicity, dependable for the publicity strategies in help of John Wick: Chapter 3 – Parabellum, Knives Out, Angels Has Fallen, Halfway, and other hits. She was promoted to President of Worldwide Internet marketing final August, overseeing the marketing campaigns for American Underdog, Moonfall, and The Unbearable Body weight of Large Expertise.
Edwards is a 10-year veteran of the studio, growing through the studio’s digital and strategic marketing departments.
Joe Drake, chair, Lionsgate Motion Picture Team advised Deadline, “The mark of a fantastic government is to depart a area far better than she located it and Marisa will be carrying out that. In a time of frequent alter and unpredictability, and as we proceed to align our company to satisfy our at any time-evolving business enterprise plans, Marisa has been an inspiring and resourceful leader. We are going to overlook obtaining Marisa as a colleague and are unfortunate that she has determined to action absent.”
Prior to Lionsgate, Liston was a 17-calendar year veteran of Sony Photographs, serving most not too long ago as EVP of Domestic Publicity and primary Sony’s greatest strategies which include Oscar-successful animated aspect Spider-Guy: Into the Spider-Verse, as nicely as Jumanji: Welcome to the Jungle, Venom, Hotel Transylvania 3, Spider-Person: Homecoming, and Peter Rabbit, among the other people. Around the years, she was a crucial PR architect for the 4 most new James Bond films, Roland Emmerich’s 2012, Adult males in Black 3, the Soar Street franchise, Looper, This Is The Finish, Zombieland, Talladega Evenings: The Ballad of Ricky Bobby, Super Negative, Sausage Celebration, The Job interview, Zero Dim 30, and The Da Vinci Code, amid lots of other folks. Prior to signing up for Sony, she worked as a personalized publicist at Baker-Winoker-Ryder and served briefly at 20th Century Fox.
It was declared that Edwards was promoted to EVP Global Advertising and marketing in March, but we’ve read he’s been in the place given that last August. His award-successful do the job has incorporated obligation for electronic and strategic advertising endeavours across all of the studio’s tentpole franchises and important theatrical film releases because 2012. He has labored with ideal-in-course talent across a vast array of initiatives, like inventive marketing, electronic internet marketing and social media, tech partnerships, branded material integrations and worldwide advertising, and has also been instrumental in strategies for Spiral: From the E book of Saw, The Hitman’s Bodyguard films, Paul Feig’s A Straightforward Favor, The Expendables franchise, Sicario and Hacksaw Ridge.
Prior to Lionsgate, Edwards labored for the Beverly Hills-primarily based social media and digital resourceful agency, Digital Media Administration. Though there, he helped to build its Theatrical Film Marketing division, functioning on creative social media campaigns across several studio consumers.
Lionsgate’s potential slate features these franchise initiatives as John Wick: Chapter 4, The Hunger Games: The Ballad of Songbirds and Snakes, Expendables 4, and Filthy Dancing, amid many other folks.
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