Distinctive: Casey Benesch, a former Netflix govt who served create up the streaming giant’s stature in comedy, is shifting to rival Key Video to head up comedy marketing.
The transfer was announced internally by Ukonwa Ojo, world wide main marketing officer for Prime Video clip and Amazon Studios. Benesch will report to Ojo when he starts off his new position following 7 days.
At Netflix, Benesch was director of comedy advertising, producing strategies throughout 190 nations around the world for authentic specials and collection. He served spearhead the advancement of the 1st “Netflix is a Joke” manufacturer marketing campaign and also establish the wry voices of the company’s numerous social media channels.
Just before Netflix, Benesch was VP of Inventive Promoting at Humorous or Die. He led a staff that created and generated first content material with various studios and networks, and across a variety of platforms. He formerly held marketing posts at CAA, Deutsch LA and Saatchi & Saatchi LA.
“I am energized to see wherever Casey – and his passion for comedy – requires us!” Ojo wrote in a employees observe.
Amazon has been in the streaming video game as extensive as Netflix, acquiring introduced its initial Key originals about a ten years back. Comedy has usually been part of its repertoire in some fashion, but in phrases of stand-up Netflix has been much more intense, having to pay extensive sums to huge-name expertise like Dave Chappelle, Chris Rock and other individuals. The company also started a live festival under the Netflix is a Joke banner, with this year’s 10-working day edition wrapping past thirty day period.
Key Video this 12 months has scored on the comedy front with a new season of The Youngsters in the Hall as well as a docuseries about the Canadian troupe.