Sir Martin Sorrell has accused some companies of “virtue signalling” as Facebook faces a growing advertising boycott over concerns that it is not doing enough to tackle hate speech.
The marketing industry boss – who led advertising giant WPP before founding latest venture S4 Capital – told Sky News he was not advising clients to withdraw their business from the platform.
His remarks came after Starbucks became the latest household name to suspend its adverts on Facebook, following the likes of Unilever and Coca-Cola.
The tech giant has come under fire over its perceived lack of action on hate speech – notably by keeping up a post by Donald Trump, in which the president said “when the looting starts, the shooting starts” during US protests over the death of George Floyd.
Sir Martin said Facebook had