Effective websites are those with easy-to-use structures. Therefore, a website design with great usability is vital in terms of customer service. Maintain usability in all areas in order to attract customers. It can also have a significant impact on your ROI. If your website is up to spec, your benefits can be as forthcoming as you like.
Here is a checklist to help you improve your website usability:
Use straightforward features and commands
Make your website design easy to navigate. Online users want valuable information readily available; otherwise, they go elsewhere if your site fails to provide it. Within seconds, a visitor decides whether your website is worth their time for exploring. So, make sure to address this aspect.
Is your design easy on the eyes? Does the purpose of each page clear and to the point? Do you have visible action buttons? Will it take excessive effort for users to find the information they need?
Use images, colours, and fonts in ways that focus the attention of visitors on the vital features and commands of your site. Do not clutter up your website design with meaningless content. Also, do not place CTAs and other buttons alongside each other; instead, distribute them among page blocks evenly. Moreover, hide second-tier functionality to make your layout more compact and user-friendly.
Cater to customer needs
Before launching a new solution on your website, give careful thought if it matches the expectations of your audience. After all, your business will not be able to stay afloat for long without the loyalty and trust of your customers.
Conduct market research and get to know your target audience much further. Find out what features they find appealing on other websites. It may be a harmonious combination of stylish and functional website design, colours, photos, layouts, and so on. This also includes a fast-loading page.
Combine these best practices with your personal approaches to help you create a website that appeals to your audience effectively.
Focus on new visitors
When new visitors land on your site, a great first impression is crucial. Your Brisbane website design should be able to tell them that you can satisfy their needs and interests immediately. If you are successful with this, they are likely to take a closer look at your content and offerings. Here are a few ways to impress your first-time visitors:
- Get straight to the point and avoid presenting them with tedious foreplay.
- Build trust and reinforce your credibility by showcasing security labels and sharing positive customer feedback.
- Demonstrate the relevance of your web page to user intent.
- Do not alienate potential buyers by using too many pop-ups.
- Deliver the value you promised and meet the expectations of your users
Ensure fast loading
A website design with slow page loading is a major turn off to users. The last thing you want is for visitors to arrive at your website and annoy them with your slow loading speed. Ironically, it can be the fastest way to make visitors leave your page before it fully loads. Keep in mind that a user is likely not going to visit your platform again after disappointing them once. Regaining their favour will take tremendous efforts on your part.
It is difficult to manually evaluate the loading speed of your web page because people use different Internet connections and devices to access your website. You may use Google PageSpeed to automate the process. Simply enter the URL of your page to assess its loading time. Pages with 90 scores or above are considered fast, 50 to 90 scores are moderate, while 50 and below indicates slow loading speed.
Check the loading speed for each page type you use on your website design, including homepage, category pages, product pages, etc. A comprehensive inspection determines whether you have a satisfactory loading speed, and what measures to take for improving speed.
Get serious with website usability
Although creative and original website design is good, try not to go overboard. Online users expect a familiar layout. When visiting your site. It means they expect to find menus, sidebar options, header, footer, and other common functionalities.
A confusing and unfamiliar layout can alienate a lot of visitors, for example, putting a sign-in button in the upper left corner instead of the typical upper right. Breaking with the standard order can cause you more harm than good. So when you add new complex and elaborate updates, make sure to proceed with caution.
User intent matters
Know where visitors found your links and what makes them visit your website. This is because it is beneficial to know which channels work best for you. For example, if you promote your landing page through email, social media, and PPC ads, and social media gets the most traction, then developing branded social networks makes more sense.
You may also owe your site visitors to your strong CTAs, ads that offer attractive deals, or other factors that make people click. A critical element of your marketing campaign that motivates site visitors to take action is the value proposition. Make sure your offers align with the content of your web pages. It means do not resort to misleading your prospects. They will form a negative opinion of your company if they go to your website and are unable to find the information you promise.
Relevant internal linking
Do not overwhelm people with large volumes of information on a single web page. Lengthy content takes time to absorb and most users are too lazy or busy for such long reading. Instead, feed your visitors with valuable content in smaller portions, allowing them time to digest new concepts.
Break up complicated topics into a number of sub-topics and place them on separate web pages. Use internal linking on your website design to connect related pages. This gives readers the option to continue to the next topic, or return for more information in the future. Internal linking increases your website usability and paves a seamless route for users to navigate your website.
A few tips for internal linking are:
- Invite users to visit your About Us and Q&A pages to learn more about your brand.
- Add links to related articles in your blog posts.
- Redirect users from product pages in your catalog-related products, or from the order placement web page to reviews.
The ideas above are sure to help your business if you want to improve the usability of your site. An appealing website design, engaging content, user-friendly interface, among many others are necessary to attract more site visitors, keep their interest, and convert them into buyers.