The rising knowledge about the importance of search engine optimisation (SEO) for a brand’s website has increased the demand for reliable domain and web hosting services one notch higher.
This high demand for web hosting has convinced the Australian population to put in extra effort to find the most effective and efficient Australian web hosts for their website management and performance.
However, besides deciding which web hosting in Australia is good, understanding the factors that can impact your website SEO is also crucial.
Page speed is one of the most underrated factors to improve your SEO efforts.
This blog will discuss all the different page speed metrics that you need to be aware of for SEO.
Why are Page Speed Metrics Important for SEO?
Google considers page speed an essential factor in determining a website’s SEO ranking.
With the help of page speed insights metrics, you can significantly boost your website’s user experience, indirectly impacting your site’s bounce rate, conversion rate, web page rankings, and other crucial SEO metrics.
Additionally, the website speed level can drive in or push out many other benefits, like better mobile optimisation, improved global interaction and reach using content delivery networks, and better user interaction.
This is why understanding the key page speed metrics and Google page speed metrics has become necessary.
List of Important Page Speed Metrics For SEO
- Launch Time- Page load time or load speed at launch is an important metric as it indicates the experience offered to the users when they visit a website. A faster load time is a clear indicator of higher rankings for SEO and better user satisfaction.
- Time To Interact- This page speed metric indicates what part of your website lags, causing poor user interaction and reduced conversions. By monitoring this metric, you can easily identify the different elements of a website or a particular page causing delayed load time and investigate the reasons behind the same for incident resolution.
- Time To Title- This metric measures a particular web page’s exact time to load the main title. If the time to title is very slow, it will increase the bounce rate and reduce user interaction.
- Cumulative Layout Shift- A website’s visual stability is significant to ensure a good user experience and keep them hooked. CLS is a speed metric that assesses the scope of unexpected layout shifts on any specific webpage, causing different elements on the webpage to move around randomly while a user is active. Minimising the cumulative layout shift can improve SEO and user satisfaction.
- Mobile Page Speed– Mobile devices are one of the most popular mediums used for website scrolling. Google also uses mobile page speed as a crucial ranking factor. Therefore, monitoring the mobile page speed is essential for higher lead generation and improved SEO.
- Speed Index- This page speed metric indicates the exact time taken for the content of your website to come in complete display mode for the users. A high-speed index means the user is just sitting idle while waiting for the content to load. This is a bad sign and will result in high bounce rates, low conversions and poor user experience.
Other than the above-mentioned important page speed metrics for SEO, many other speed metrics are available that consider similar measurement categories in more detail.
The goal is to continuously monitor these key page speed metrics to ensure proper efforts towards website optimisation for improved SEO performance.
When focusing on increasing the page load time, user experience and overall website responsiveness improve simultaneously. This will increase organic traffic inflow and allow you to re-strategise when needed for better results.